Decades before the birth of the Internet or digital ads, many companies understood the importance of providing value before the sale. John Deere understood this in 1895 when they published the first issue of The Furrow, an agricultural journal focused on giving away free content that helped farmers run their businesses better. John Deere rightly […]
After the tragic death of Christopher Skinner in 2010, a Coroner’s inquest was formed with members of the City of Hamilton, McMaster Children’s Hospital, Hamilton-Wentworth District School Board, Hamilton-Wentworth Catholic District School Board, and Hamilton Police Services. We were proud to be selected to develop a campaign to inform high-schooler’s about the effects of binge […]
Mattel has had a challenge keeping the iconic fashion doll relevant in today’s world of girls toys. Barbie’s sales have declined 16% in the past 3 years, and Mattel has seen a 7% sales slump during a period when toy sales increased 4% in the US last year. So how did they update the doll […]
We helped Gala Bakery launch their brand in 2009 and recently revamped the packaging for their ready to eat dessert line. The new elegant black packaging with photography by StudioBlu is launching this spring at Costco . From March 31st to April 12th you can find their product roadshow at Costco Ancaster.
As the economy evolves so does the trade. Advertising and marketing budgets are often the first to fall when it comes to meeting profit margins and overhead expenses. Royalty free images are quite often the only alternative in maintaining a budget line and still producing material that captivates an audience while supporting a brand, and […]
KeepRite Refrigeration has been a long-standing client here at Wide Eyed, and for their 70th anniversary we produced several videos promoting new technologies and products for their 70th year. The Link/Link+ combines a variety of HVAC technologies into a single unit that saves their customers floor space, coolant, and energy. Limitrol+ is an award-winning new […]