Decades before the birth of the Internet or digital ads, many companies understood the importance of providing value before the sale. John Deere understood this in 1895 when they published the first issue of The Furrow, an agricultural journal focused on giving away free content that helped farmers run their businesses better. John Deere rightly acknowledged that by serving the …
Mattel has had a challenge keeping the iconic fashion doll relevant in today’s world of girls toys. Barbie’s sales have declined 16% in the past 3 years, and Mattel has seen a 7% sales slump during a period when toy sales increased 4% in the US last year. So how did they update the doll that’s done it all for …
Your companies brand is more than just its logo. It’s the voice that you use to communicate with your customers. Virgin Atlantic understands how their brand should influences all their communications. They bring their unique brand right down to the (usually boring) airline safety video. What other companies do you know of that carry their brand through all their communications?
