Mattel has had a challenge keeping the iconic fashion doll relevant in today’s world of girls toys. Barbie’s sales have declined 16% in the past 3 years, and Mattel has seen a 7% sales slump during a period when toy sales increased 4% in the US last year. So how did they update the doll that’s done it all for …
I recently ran into my copywriter friend, Maria. She had gotten a great job handling all of the social media posts of a very large company. Her posts were insightful and interesting, but as I kept reading through her posts, the photos she was using started to worry me. I asked if she was downloading the photos from Google Image …
