Find out which products your clients want you to carry, without actually stocking them!

Posted on 06 Nov 2014 by Mark

Adding new products to your e-commerce website can sometimes be a challenge. Will customers actually buy the new product that you’ve gone through the trouble of researching, sourcing, and building inventory for?

Tweaking the concept of a Minimum Viable Product we applied it to one of our clients by adding a new product to their site with zero stock, then we added an option to be notified when this new product was back in stock. Within a few weeks, they had confirmation of the demand, added the product to their inventory (for real this time) and watched it become one of their best selling products.

With this simple tip you can get some real-world data about possible demand for a new product. You can add back in stock notifications to most e-commerce engines such as Ecwid or WooCommerce with ease.