We implemented a completely customized theme on a WordPress backend. The theme is also fully responsive, so out of the box, Cabinet of Curiosities is mobile-friendly. Not something you usually see in antique store sites. Today, with the ever increasing levels of mobile and tablet adoption, a mobile friendly site is rapidly becoming a requirement, not just an option. Responsive design can prove to be quite a challenge as you need to accommodate multiple screen widths. In our case, the site supports 6 differing sizes; Smartphones (portrait & landscape), Tablets (portrait & landscape), PC, and Widescreen PC.

The site also has a deep level of social media integration. Trying to promote your content across the social ecosystem can be a time consuming task. You update your site, then head off to Twitter, Facebook, Pinterest, and so on to share that content with each of those accounts. It can be a full time job simply keeping all these up to date. We’ve completely automated this task for Cabinet of Curiosities. Whenever a new product or blog post is added to the site, relevant Twitter & Facebook posts are automatically created and posted to their Twitter stream and Facebook page. Auto posting to Pinterest will also be coming online soon. This frees up Cabinet of Curiosities to actually communicate with potential customers instead of keeping their streams up to date.

We’ve also optimized the bejeezus out of this site, earning an impressive 95 out of 100 Google PageSpeed score!

Take a look at the antiques and give us a shout if you’re looking to update your web presence.

That QR code is physical, real-world link to your your website. Wouldn’t it be great if it could offer you instant feedback on which ads are resonating with your customers? Is one ad more successful than another, does one publication drive more traffic, does your ad downtown perform better than the one in the suburbs? With a properly formatted QR code, you can answer all of these questions, and start to get some hard data on how your marketing is resonating with your customers.

Each QR code we create for a client is specific to that piece, no two are alike, even in the same publication. This, in combination with our clients web analytics packages allow them to easily see which ads are connecting with their clients.

Here’s how to do it.

Each URL that we encode is tagged in a specific manner so our clients are able to track each code in their web analytics package. In most cases we track the source, the medium, and the campaign. So if you’re sending out a postcard to promote a fall special, then your URL could look something like this:

http://www.wideeyedcommunications.com/?utm_source=postcard&utm_medium=print&utm_campaign=fallpromo

By encoding that tagged URL, you can get hard data on which ads perform best. Running a transit or outdoor ad campaign? With a unique code on each ad, you can see which locations drive the most traffic to your site.

A well-built QR code can offer you a lot more than just another link to your website, it can offer you real-world data on how your customers interact with your brand.