Knowing your target audience

Any advertising agency worth their grain of salt recognizes that knowing your target audience is the key to creating great advertising campaigns. Regardless of what your branding, identifying and gaining the devotion of your target audience is the necessary means to reaching your advertising objectives. While this may be common knowledge (even for those fresh out of college or university) sometimes even the big boys fumble the ball when it comes to remembering the basics. Here’s a look at a few classic marketing blunders.