As the economy evolves so does the trade. Advertising and marketing budgets are often the first to fall when it comes to meeting profit margins and overhead expenses. Royalty free images are quite often the only alternative in maintaining a budget line and still producing material that captivates an audience while supporting a brand, and if successfully done converts awareness into measurable results. Whether it’s a commercial campaign or an editorial piece, royalty free images can be the tool that leverages success, after all there is still merit and always will be, to creative efforts. The key is to take the images out of the prepackaged box and like a master chef mix and refine them into a singular unique flavour. In the right hands, the art of collage can take your budget friendly art to new heights and help propel your campaign towards measurable success.