Your brand isn’t just your logo

Your companies brand is more than just its logo. It’s the voice that you use to communicate with your customers. Virgin Atlantic understands how their brand should influences all their communications. They bring their unique brand right down to the (usually boring) airline safety video. What other companies do you know of that carry their brand through all their communications?

Customer Spotlight: Cancord Inc.

Cancord Inc. is an Ontario based rope & cord manufacturer that has been operating since the 1880’s. They manufacturer unique products such as; Polysteel™, Dyneema®, and Technora® ropes as well as more traditional cotton, nylon and polyester cordage. Cancord has been online since 1999, but found that their site wasn’t generating the quality leads they were looking for. Cancord primarily …