You may have noticed that the font size on our new site is larger than you’ll typically see on most websites. That’s a deliberate choice on our part. In 2012, approximately 3% or about 750,000 Canadians reported having some limitation in their sight. Beyond that, at age 40, only half the light gets through to the retina as it did at …
Decades before the birth of the Internet or digital ads, many companies understood the importance of providing value before the sale. John Deere understood this in 1895 when they published the first issue of The Furrow, an agricultural journal focused on giving away free content that helped farmers run their businesses better. John Deere rightly acknowledged that by serving the …
After the tragic death of Christopher Skinner in 2010, a Coroner’s inquest was formed with members of the City of Hamilton, McMaster Children’s Hospital, Hamilton-Wentworth District School Board, Hamilton-Wentworth Catholic District School Board, and Hamilton Police Services. We were proud to be selected to develop a campaign to inform high-schooler’s about the effects of binge drinking for both themselves and …
Mattel has had a challenge keeping the iconic fashion doll relevant in today’s world of girls toys. Barbie’s sales have declined 16% in the past 3 years, and Mattel has seen a 7% sales slump during a period when toy sales increased 4% in the US last year. So how did they update the doll that’s done it all for …
We helped Gala Bakery launch their brand in 2009 and recently revamped the packaging for their ready to eat dessert line. The new elegant black packaging with photography by StudioBlu is launching this spring at Costco . From March 31st to April 12th you can find their product roadshow at Costco Ancaster.
As the economy evolves so does the trade. Advertising and marketing budgets are often the first to fall when it comes to meeting profit margins and overhead expenses. Royalty free images are quite often the only alternative in maintaining a budget line and still producing material that captivates an audience while supporting a brand, and if successfully done converts awareness …
KeepRite Refrigeration has been a long-standing client here at Wide Eyed, and for their 70th anniversary we produced several videos promoting new technologies and products for their 70th year. The Link/Link+ combines a variety of HVAC technologies into a single unit that saves their customers floor space, coolant, and energy. Limitrol+ is an award-winning new technology from KeepRite Refrigeration that …
We’re happy to announce that Wide Eyed now offers 3D animation and imagery for your product marketing needs. Why use 3D rendering? Most manufacturers and product driven companies already use some form of 3D or CAD to develop their products, this data is an untapped resource for marketing communications. 3D animation and rendering allows you to use your existing engineering …
Adding new products to your e-commerce website can sometimes be a challenge. Will customers actually buy the new product that you’ve gone through the trouble of researching, sourcing, and building inventory for? Tweaking the concept of a Minimum Viable Product we applied it to one of our clients by adding a new product to their site with zero stock, then …
Hamilton presents some unique challenges when it comes to commuting to work on your bike. The biggest one being the Mountain (aka The Niagara Escarpment), 300 feet of limestone and shale dividing the city in two. I’m an out of shape desk jockey, but for the past few months I’ve been cycling to work from the Limeridge Mall area to …
