When it comes to marketing, branding and advertising, making the most out of Christmas is a must. Not only is it a natural tie in to the mad shopping frenzy that takes place during this time of year, but it’s also a great way to promote your business. And when it comes to this Yuletide occasion nothing says Christmas like …
Any advertising agency worth their grain of salt recognizes that knowing your target audience is the key to creating great advertising campaigns. Regardless of what your branding, identifying and gaining the devotion of your target audience is the necessary means to reaching your advertising objectives. While this may be common knowledge (even for those fresh out of college or university) …
While looking over our company website the other day I noticed that one of my colleagues posted a blog; unbeknownst to me, I was the subject of that blog. Now before I go on, I guess I should mention my name is Erin (the in-house copywriter at Wide Eyed Communications) and the blog in question read something to the effect …
