This is a beautiful video about the process of making the most basic element of print design, the ink. The Printing Ink Company is a Canadian manufacturer of printing ink, with a clear passion for what they produce.
Print is dead? We beg to differ…
Since the rapid surge of Internet and social media we’ve all have heard the myriad of stories of how print is dying. Forward thinking companies on the other hand beg to differ; while many companies and are now embracing and focusing their advertising efforts exclusively on the net, the smarter ones are exploring ways to bridge the gap between print …
LOGOS – PATHOS – ETHOS
No, these are not the names of the Three Musketeers or the Three Stooges… they are the foundation, the cornerstone, the very fabric of what makes us tick at Wide Eyed Communications – the three ingredients that hold the key to our recipe for creating compelling and award-winning advertising. Now those three words may have you scratching your head and …
Looking and Staying ahead with the Movement to Mobile
At Wide Eyed Communications you won’t find a crystal ball in our office: no tarot cards, no blind palm-reading fortune tellers, or any other professional staff members that can boast having blood lines to the likes of Nostradamus, The Amazing Kreskin or the notorious Rasputin; but that’s not to say we aren’t looking toward the future – and what the …
The poinsettia plant
When it comes to marketing, branding and advertising, making the most out of Christmas is a must. Not only is it a natural tie in to the mad shopping frenzy that takes place during this time of year, but it’s also a great way to promote your business. And when it comes to this Yuletide occasion nothing says Christmas like …
Knowing your target audience
Any advertising agency worth their grain of salt recognizes that knowing your target audience is the key to creating great advertising campaigns. Regardless of what your branding, identifying and gaining the devotion of your target audience is the necessary means to reaching your advertising objectives. While this may be common knowledge (even for those fresh out of college or university) …
The bug blog
While looking over our company website the other day I noticed that one of my colleagues posted a blog; unbeknownst to me, I was the subject of that blog. Now before I go on, I guess I should mention my name is Erin (the in-house copywriter at Wide Eyed Communications) and the blog in question read something to the effect …
How to farm for hard drives
“Literally overnight, all the places we would go to get drives said, ‘Sorry, we don’t have any drives.” Here’s a great story about how Backblaze (an online backup provider) weathered the hard drive crisis during last year’s flooding in Thailand.
Bring Tron to your bike
I think Kickstarter has created a real revolution when it comes to design, especially industrial and product design. Now anyone with a great idea can create a project and with some luck, get the money they need to bring their crazy idea to fruition. Revolights takes bike lighting to the next level. A series of LED’s are attached to your …
Look what showed up in the office today!
Mark is a connoisseur of antiques. Photos, bottles, furniture, prosthetic limbs, We’ve had all of these come through the office. Yesterday something new showed up in the office. The Pinchin Street East No.1 sign from London, England, circa the late 1800’s. For those of you wondering what’s so special about a 130 year old London street sign. Pinchin Street East …
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